INAX Brands are Pushing Design Thinking in the Home
31 March 2020
Meet our 15 iF Design Award winning design concepts and products - with INAX leading the way
Image: INAX wins iF Design Award for brand’s signature elements
Tokyo, Japan –“We want to create experiences in the home that people absolutely fall in love with,” says LIXIL’s Chief Design Officer, Paul Flowers.
Two years ago, Flowers was tasked with wedding some of the most advanced technologies in and around the home with desirable and meaningful designs, all part of the company’s shift to becoming more consumer-centric.
Since then, he has established a centralized Global Design Organization to oversee LIXIL’s house of brands, opened new inhouse design studios around the world, and implemented design and work processes that are redefining LIXIL’s water and housing products.
- Seal of design quality
- Over 6,000 submissions from over 70 countries every year
- Organized by the International Forum Design IFD in Germany
“We have reworked the entire design process at LIXIL and I am proud to see our teams are winning global accolades for it. In particular, last year we redesigned the visual identity of our INAX brand, which alone picked up 15 awards – an incredible sign of recognition and a telltale sign of things to come,” says Flowers.
INAX Makes its Mark
As part of LIXIL’s approach to applying design, its designers have been developing and applying a “brand lenses” to each of its global water technology brands, introducing signature elements that form a brand’s visual and emotional identity. This ensures they are well-defined, authentic, and with a unique sense of purpose, all while staying true to their cultural roots.
INAX, a LIXIL bathroom and kitchen brand from Japan, received an iF Design Award for its signature elements, which were unveiled at Milan Design Week in 2019 for the first time. Combining architectural and human elements, INAX’s signature elements convey Japanese aesthetics in a new, contemporary style.
INAX was also awarded for its use of color in the bathroom sector. INAX Blue, a color that is now synonymous with the brand, goes beyond mere aesthetics to also indicate when a function is activated, immediately drawing the attention of the user and making products more intuitive to use.
|INAX Signature Elements and Reference Design
|INAX Brand Design
|INAX Exhibition at Milan Design Week 2019
|S600 LINE Interior Architecture
|S600 LINE One Piece Toilet
|S600 LINE Freestanding Bathtub
|S400 Exposed Shower System
|S400 Manual Bidet
|CERAFINE Washbasin series
|Shower Integrated Wall Hung Toilet
|Shower Integrated Toilet Remote Controller
|Sensor Integrated Wall Hung Urinal
|Tooth brushing basin
27 October 2021
Good Design Award recognizes the outstanding design of the INAX S200 LINE Collection
27 July 2021
Our awarded projects "INAX Brand Design" and "INAX Signature Elements and Reference Design" are displayed at the Good Design Marunouchi Exhibition In Chiyoda-ku Tokyo!