INAX Exhibition in Milan Design Week 2019 has set great start for global expansion

01 August 2019

INAX unveiled two new bathroom collections, S600 LINE and S400 LINE, at the SuperStudio venue between April 8-14, 2019. The new collections convey its Japanese aesthetics and values with “The Rituals of Water” in its purest form, while drawing inspiration from Japanese beauty and techniques.

“The Rituals of Water” has inspired the well-known media infinite imagination of Japanese-style bathroom space and life and gained great coverage.

INAX exhibition in MILAN DESIGN WEEK 2019 has set great start for INAX global expansion and launch of S600 LINE and S400 LINE.

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INAX Exhibition in Milan Design Week 2019 has set great start for global expansion

"The Rituals of Water"

Japan is a land blessed with water. Its waterscapes, from the white north to the green and blue south, are vast and deep. And for the people of Japan, too, water is at the heart of their culture. For a long time, the people of Japan have used water to purify themselves physically and spiritually, from cleansing their hands and mouths before entering shrines and temples, to taking baths at the end of the day to wash away fatigue and prepare for the day ahead – renewed and revitalized.

About INAX
INAX is a Japanese brand that manufactures innovative sanitary ware and artistic ceramic tiles. The history of INAX can be traced back over 100 years when our forefathers worked on producing the tiles for the second main building of the Imperial Hotel designed by the architect Frank Lloyd Wright. By determining the properties of clay and the impact of fire, through numerous trials, we succeeded in the large-scale production of decorative tiles, which became the foundation of INAX. Since then, we have continuously pursued to deliver products for new and better living, engaging in challenging innovations including the first made in-Japan shower toilet, self-powered hands-free faucet, and interior tiles that freshen the air in the room. Meanwhile, we cultivated our skills to produce tiles that offer sophisticated expressions through delicate coloring and texture, gaining inspirations from Japanese tradition, culture, and the seasonal changes of nature. INAX creates beautiful, innovative bathrooms from Japan that make everyday life easier, healthier and more enjoyable, enabling everyone to live well.